Most Common Listing Mistakes Made By Home Sellers
Have you ever shopped for a vacation rental on Air Bnb? Notice the difference in photography and decor? The same concept applies to listing your home. Most homeowners think the first impression they make occurs when buyers pull up to their property for a showing. However, it begins long before that. Your home listing is the first place potential buyers will see your property. It is important to get it right. You only get to make a first impression once. Avoid making these mistakes while getting ready to enter the market:
Pricing Strategy
By and far, the biggest listing mistake home sellers make is pricing their house too high. Everyone wants to maximize the profits of their home sale, but setting your listing price too high usually yields the opposite results. Aggressively pricing a home will encourage more showings, set a sense of urgency in the mind of buyers and can ultimately lead to multiple offers. Pricing too high will decrease the number of showings and can lead to several price decreases before offers come in. Don’t become emotionally invested while choosing your pricing strategy. As a real estate professional, I can guide you to the best price for your home based on supply and demand when you list your home.
Choosing the Wrong Agent
Another big mistake home sellers make is choosing the wrong agent to list your property…or none at all. Some sellers decide to go the For Sale By Owner route, which is usually counterproductive for many reasons. Others use a family member or close friend who has a real estate license but isn’t actively involved in the industry. Working with a licensed professional who is actively engaged in the real estate market will ultimately net you more than any savings you might perceive by doing it yourself or working with a part-time agent.
Using Amateur Photos
The vast majority of homebuyers look at homes online before deciding whether or not to schedule a showing. In the digital age of real estate, high quality professional photos of your home and property are extremely important. Do not attempt to take photos yourself, they will not showcase the features of your home and make your house pale in comparison to others. Work with an agent who utilizes professional photographers who are specifically trained in taking real estate photos. This is something, as your trusted real estate agent, that we will arrange before your home is listed.
Placing Restrictions on Showings
One of the best ways to assure a strong offer on your property is to have lots of showings. It can be a hassle to get the house looking perfect and have to find things to occupy your time during showings. However, placing a burden of lengthy restrictions on your buyers when it comes to will hurt your home sale in the long run. Keep the days and times wide open for buyers to come and view your property.
Most homeowners make a concentrated effort in preparing their house to sell. Some sabotage those efforts by making these common mistakes when it comes time to list their property. Follow my guidance and I can assure that your listing will help your house shine and be on track for your desired outcome.